We found something super-fascinating on the Inc. 5000 ranking, (the list of fastest rising businesses in the United States).
Nearly all websites had a few things that made it easy to locate their page, easy to browse, easy to consume, and easy to transform visitors into paying clients.
Both these variables are tell-tale indicators of a strong website.
And yeah, there's something about a nice website like that.
You may have stumbled across a not-so-good website before.
Quite definitely, any website you encountered that prompted you to abandon it without making a transaction or taking action was not a fantastic website.
The attributes and features that it contains are what differentiates a good website from a poor website.
And now that might have you asking, “Does my company have a good website?”or “How do I construct a good website?”
In this article, we will share with you the best website design features in a clear 3-step formula for website design companies so that you can use them.
Step 1: Carefully pick your Website Designer
Step 2: Use a design backed by research
Step 3: Monitoring, monitoring, monitoring
3-Step Formula for Website Design to Build a Strong Website
Step #1: Carefully pick your Website Creator
Now, this first move may be the determining factor in whether you can create the platform you want, enforce the characteristics you need, and turn tourists into paying customers.
But it's important that our recipe for website design begins here.
In addition, you want to make sure you have a clear base for your website otherwise it would be less successful and more difficult to do what you do next.
Often referred to as a "content management system" website builders are an online programme that is used to develop and maintain a website.
Without much technological experience, the majority of modern website builders make it easy to build and manage your site.
Some famous builders of websites include:
And out of those seven, we'd just recommend two of them to you—right that's two—and the fastest expanding firms in the US approve as they use the two we propose almost exclusively.
If you own a company focused on utilities, you would like to use WordPress.
And if you own an e-commerce business, you would like to use Shopify.
The explanation is simple: they have the best ratio of simplicity-to-power.
You must realise that it is incredibly convenient for websites such as Wix, Weebly, and Squarespace to sign up to have a basic site up and running at a reasonably low cost.
However, whether you own a corporation and choose to stay small, your website's role, integration, and needs can expand with it as your business expands.
Without finding your life complicated, websites like Wix, Weebly, and Squarespace just won't be able to keep up.
Builders like Drupal and Magento, on the other end of the continuum, need high standards of HTML and CSS technical know-how.
So, we're not going to really consider digging into them.
Here are three major reasons why Word Press is the star alternative for service-based companies and Shopify is the go-to e-commerce platform:
WordPress has over 50,000 plugins, and to expand the versatility of the platform, Shopify has over 4,200 games. You can execute something that you can imagine.
In search engines like Google, WordPress and Shopify sites rank higher because they provide robust SEO resources that make the web optimization a breeze.
WordPress and Shopify are commonly supported and nearly all are compatible with them.
Now, after choosing your website builder (which we hope is Shopify or WordPress), it's time for your website to be built.
This takes us to the formula's next step.
Step #2: Use a design backed by research
To "let the data speak" is one of our favourite mind-hacks of all time.
We want to bring our own bias and emotions into our website design as human beings, but the fact is that once we do it, we don't know what's going to succeed.
Here are a few research-backed guidelines for website design that have been seen to work:
1. Using people's photographs in the template
When they actually added faces and testimonials to their website template, a prominent case study by Base Camp revealed a 47 percent rise in conversions.
The key, however, is to use photos that are reflective of your target audience in your website design.
Include actual photos of company owners if the target demographic is business owners. Have actual photos of moms if the target demographic is moms.
When people see someone like them in the material, they are more interested and this makes them more likely to trust you.
2. Avoid Slider Banners
Since you had a lot of details and new launches you needed to share and encourage, you might have wanted to add 8 slides to your blog.
Does it sound familiar here?
The explanation we suggest avoiding revolving sliders is that it is more than possible that your guests will just see the first slider.
A Notre Dame University study showed that a click-through average of about 1-3 percent is obtained by sliders and that 60 percent-80 percent of clicks come from the first slide.
In several other experiments as well, the same has been shown to be true.
- Using one static image to demonstrate the most relevant headline and call-to-action
- Delete the slides from the slideshow and apply all the sliders to the screen so that they can be displayed while the page scrolls down.
3. Add Signs of Confidence
On your website, confidence signals are components that make consumers feel more secure purchasing from you.
In your web design, common confidence signals you may use include:
1. Testimonials and judgments
2. Badges and certifications from third parties
3. The Numbers
4. Logos with Consumers or Clients
5. Logos of publication
6. Data on real time transactions
7. Frequently Asked Questions or FAQs
No matter what page or section of the site your visitors land on, make sure to scatter a bit of each one in the site to elicit trust.
4. Render details quick to find
A HubSpot survey surprisingly showed that the most important part of the formula for website design is not a beautiful design, but information that is easy to find.
Think about it.
To solve a dilemma, people come to your website, so you have to make it easy for them to locate what they are after.
Otherwise, they are going to leave the platform easily and not look back.
The harder you find details on your page, the less likely you are to be able to convert people to your website.
Here are a few fast tips for your visitor to make details easy to find:
1. Descriptive Headlines Publish
2. Build Descriptive Menus
3. To draw focus to call-to-action buttons, use contrasting colours to
4. Using Faces and Artifacts to refer to important data
Step# 3: Monitoring, monitoring, monitoring
Tracking the efficiency of the website is the final move in the website design formula for small corporations.
As described before, to maximize the performance of your website, the best mind-hack you can use is to "let the data speak" and make improvements based on the data.
But you have to have the data to begin with in order to do so.
Essentially, monitoring the success of your website is not an alternative.