
Challenge
Create a brand identity that can help the citizens of Almaty, a city in Kazakhstan, connect with the bicycling club.
Solution
Design of logo and brand identity that captures the elements of the Almaty city.





Research
Online search and understanding of the culture of Almaty city to create the perfect brand identity.
Logo Design
A combination of the culturally loved colour and the landscape elements of Almaty.
Brand Identity
Complete corporate identity design that covers all the basic assets to help promote the club in the city.
RESULTS
Uniquely identifiable and memorable logo designs.

Recognizable Identity
Instant connection with the citizens of Almaty.
Brand Awareness
Better than expected membership requested.
Consistent Branding
Uniformity in the designs across all collateral helped maintain the unique identity of the brand.
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