March 11, 2020 — Bicycling Club

Challenge

Create a brand identity that can help the citizens of Almaty, a city in Kazakhstan, connect with the bicycling club.

Solution

Design of logo and brand identity that captures the elements of the Almaty city.

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Research

Online search and understanding of the culture of Almaty city to create the perfect brand identity.

Logo Design

A combination of the culturally loved colour and the landscape elements of Almaty.

Brand Identity

Complete corporate identity design that covers all the basic assets to help promote the club in the city.

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RESULTS

Uniquely identifiable and memorable logo designs.

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Recognizable Identity

Instant connection with the citizens of Almaty.

Brand Awareness

Better than expected membership requested.

Consistent Branding

Uniformity in the designs across all collateral helped maintain the unique identity of the brand.

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