
Challenge
To create branding designs for a craft beer event in Singapore that can associate itself with Singaporeans and its beer-loving culture.
Solution
Design the craft beer branding design with a simple hipster look with a motif representing Singapore.




Research
Analysis of the market, customer perception and competitors' brands. Different design styles explored to determine the best aesthetics for the brand.
Brand Identity
Monotone black hipster logo designed to be instantly relatable with beer and Singapore.
Product Packaging
Easy to stick-on labels giving a very classy look to the beer bottles and the caps. Minimalist carry case also adds to the classy touch.
RESULTS
Instantly recognizable outdoor and indoor branding the stood out clearly among all other promotions.

Recognisable Identity
Analysis of the market, customer perception and competitors' brands. Different design styles explored to determine the best aesthetics for the brand.
Unified Experience
As customers loved the logo and its connect with Singapore.
Advance Booking
SG On Tap received nearly 300 advance booking for their next beer event.
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