November 29, 2019 — SG on Tap

Challenge

To create a branding designs for a craft beer event in Singapore that can associate itself with Singaporeans and its beer loving culture.

Solution

Design the craft beer branding design with a simple hipster look with a motif representing Singapore.

SG_slide1
SG_slide2
MockUp_
SG_slide3

Research

Analysis of the market, customer perception and competitors' brands. Different design styles explored to determine the best aesthetics for the brand.

Brand Identity

Monotone black hipster logo designed to be instantly relatable with beer and Singapore.

Product Packaging

Easy to stick-on labels giving a very classy look to the beer bottles and the caps. Minimalist carry case also adds to the classy touch.

stats-arrow-bg

RESULTS

The event got an unified brand experience with different experience with different craft beer makers served their beer under one roof.

Bottle-Cap-design
ico-corner-blue

Recognisable Identity

Analysis of the market, customer perception and competitors' brands. Different design styles explored to determine the best aesthetics for the brand.

Unified Experience

As customers loved the logo and its connect with Singapore.

Advance Booking

SG On Tap received nearly 300 advance booking for their next beer event.

LET’S WORK TOGETHER

Request a
Proposal.

We will get back to you in no more
than 24 hours. Let’s get your project
rolling today!

Contact Us
Please, describe your project briefly. You can share with us your desired timeframe and budget.
VIEW OUR PROJECTS
ico-corner-orange-right-bottom
More works
Supply Chain Management Brand Identity Read more →
Laval BPO Brand Identity Read more →
Bulk FX Brand Identity, Website Design Read more →
Bicycling Club Brand Identity, Print Design, Website Design Read more →
Health & Beauty Brand Identity Read more →
Coat Of Arms Brand Identity Read more →
Space Technology Brand Identity, Print Design, Website Design Read more →
Too Good Masala Brand Identity Read more →