SG on Tap

Challenge

To create a branding designs for a craft beer event in Singapore that can associate itself with Singaporeans and its beer loving culture.

Solution

Design the craft beer branding design with a simple hipster look with a motif representing Singapore.

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Research

Analysis of the market, customer perception and competitors' brands. Different design styles explored to determine the best aesthetics for the brand.

Brand Identity

Monotone black hipster logo designed to be instantly relatable with beer and Singapore.

Product Packaging

Easy to stick-on labels giving a very classy look to the beer bottles and the caps. Minimalist carry case also adds to the classy touch.

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RESULTS

Instantly recognizable outdoor and indoor branding the stood out clearly among all other promotions.

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Recognisable Identity

Analysis of the market, customer perception and competitors' brands. Different design styles explored to determine the best aesthetics for the brand.

Unified Experience

As customers loved the logo and its connect with Singapore.

Advance Booking

SG On Tap received nearly 300 advance booking for their next beer event.

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