
Challenge
Create a unique logo for the Lloyds Medical Group that will enhance its image as an aesthetics clinic.
Solution
Design a minimalist, ornamental symbol based on the floral element for the clinic.




Research
Analysis of various competitor logos to identify the area to develop a unique design for the clinic’s logo.
.
Conceptualisation
Create various sketches and designs to analyse and rate its viability.
Logo Design
We designed the logo with 4 parts to create a star-shaped symbol with L, which connects the logo with the aesthetics clinics.
RESULTS
Uniquely identifiable and memorable logo designs.

Minimalist
Relates to the aesthetic nature of the clinic.
Memorable
Stands out when compared with competitors.
Unique
Opportunity to copyright the mark.
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