March 11, 2020 — lloyds medical group

Challenge

Create a unique logo for the Lloyds Medical Group that will enhance its image as an aesthetics clinic.

Solution

Design a minimalist, ornamental symbol based on the floral element for the clinic.

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Research

Analysis of various competitor logos to identify the area to develop a unique design for the clinic’s logo.

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Conceptualisation

Create various sketches and designs to analyse and rate its viability.

Logo Design

We designed the logo with 4 parts to create a star-shaped symbol with L, which connects the logo with the aesthetics clinics.

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RESULTS

Uniquely identifiable and memorable logo designs.

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Minimalist

Relates to the aesthetic nature of the clinic.

Memorable

Stands out when compared with competitors.

Unique

Opportunity to copyright the mark.

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