Race Against Racism

Challenge

Design a series of unique and recognizable marketing collateral for the marathon run in Singapore.

Solution

Use corporate orange and black colours to accentuate the collateral to be easily identifiable.

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Race Awareness

Various outdoor assets to help spread awareness about the race event

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Merchandise

Bibs, caps and water bottle to help runners be a part of the brand on the race day.

Navigation Map

Custom-made map to help runners of different distances identify their path down the road.

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RESULTS

Uniquely identifiable and memorable logo designs.

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100% Appreciation

People loved being a part of the run.

1.5x

More participants than the previous year.

55% More

Volunteers than previous year.

LET’S WORK TOGETHER

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Proposal.

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rolling today!

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